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Lead Copywriter



Marketing & Communications
Copenhagen, Denmark
Posted on Thursday, June 27, 2024

About us:
Templafy is the next gen document generation platform that automates all document creation across organizations. Our platform eliminates manual document work allowing companies to drive governance, efficiency and ultimately business results. Templafy supports millions of users and enables over 800 enterprise customers such as KPMG, IKEA, BDO and more.

Founded in Copenhagen, Denmark, in 2014, Templafy’s success is built by our 60+ employee nationalities found at offices around the world. We believe when people feel they belong, have a voice, and feel heard, they are happier and perform better, and that way, everyone wins. Our innovation, diversity, and unique product have raised over 200 million in funding from Insight Venture Partners, Seed Capital, Dawn Capital, Damgaard Company and Golub Capital.

About the role

We are seeking a Lead Copywriter to create engaging and persuasive copy across various platforms. This role requires exceptional writing and editing skills, a deep understanding of brand voice, and knowledge of the tech industry and B2B audiences. The Lead Copywriter will join Templafy’s in-house Creative team, reporting to the Creative Director. This role involves working closely with other teams to craft compelling campaigns that resonate with our target audience.

Proficiency in SEO, GenAI and digital marketing trends is essential for optimizing copy for search engines and increasing visibility. The Lead Copywriter will drive the brand's messaging, storytelling efforts, and maintain brand consistency across all communication channels.

Key Responsibilities

Copy creation & storytelling

  • Multi-platform: Develop persuasive and engaging copy for digital ads, social media, websites, email campaigns, video scripts, and beyond.
  • Editing: Review and refine content produced by freelance writers and other teams to ensure it meets Templafy’s high standards for quality, accuracy, and consistency.
  • Creative approach to storytelling: A persuasive and confident approach to creativity, capable of generating innovative ideas and solutions.

Data-driven copy creation & optimization

  • Trends awareness: Stay informed about industry trends, emerging technologies (e.g., GenAI), and best practices in copywriting to infuse innovative ideas and perspectives into our projects.
  • Action-oriented: Create copy that motivates readers to take desired actions, such as making a purchase or signing up for a service, driving our business goals.
  • Performance monitoring: Analyze content performance metrics, such as web traffic, conversion rates, and digital ad effectiveness, to optimize our copy strategies and improve ROI.
  • SEO integration: Enhance website visibility in search engine results with high-quality, keyword-rich copy, boosting organic traffic and online presence.

Defining & maintaining brand voice

  • Tone of Voice: Develop and uphold Templafy’s tone of voice guidelines, ensuring consistency across all content creators within the organization.
  • Messaging alignment: Ensure all copy aligns with our product messaging, strategic narrative, and brand perspective, resonating with target audiences and buyer personas.
  • Brand identity: Create content that reflects the brand's voice, personality, and values, establishing a strong and memorable brand identity that sets Templafy apart from competitors.

Collaborating across teams

  • Cross-functional synergy: Work closely with Creative, Demand Generation, Product Marketing, and PR teams to brainstorm and develop innovative concepts for campaigns and content projects.
  • Feedback integration: Present concepts and copy ideas to internal stakeholders, incorporating feedback to refine and perfect the content.

Leading copy projects, workflows & processes

  • Project prioritization: Manage and prioritize multiple projects simultaneously, ensuring timely delivery of high-quality copy that meets deadlines and quality standards.
  • Freelancer management: Oversee the projects and time management of freelance copywriters and internal stakeholders to ensure efficient workflows and optimal productivity.
  • Project briefs: Develop comprehensive copy briefs to support and guide copywriting projects.

Required Qualifications:

Experience & expertise

  • Professional background: Previous experience in professional, commercial, and tech writing positions, demonstrating a robust understanding of these areas.
  • Portfolio: A portfolio showcasing published content or messaging projects that highlight your ability to create impactful and effective copy.
  • Creativity: A proven track record of creating standout copy that captures attention and drives engagement.

Skills & abilities

  • Language proficiency: High proficiency in English, with excellent grammar, spelling, and punctuation skills.
  • Experience: Minimum of 3-4 years of experience in similar roles, with the ability to plan and strategize messaging projects.
  • Technical: Experience using GenAI tools to accelerate and repurpose copy and content.
  • Communication: Excellent communication skills, both written and verbal, enabling effective collaboration with team members and stakeholders.
  • Attention to detail: A keen eye for detail, ensuring that all content is polished and error-free.

Templafy is a workplace of belongingness. To us this means that you have a voice, you dare to speak up, and your voice is heard. We focus on offering an environment that allows all employees to feel that they belong regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or other status.