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Director of Digital Marketing



Marketing & Communications
Chicago, IL, USA
Posted on Saturday, June 3, 2023

About Showpad

Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS™). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Sellers close more deals – faster – with Showpad.

With dual-headquarters in Ghent and Chicago, regional offices in London, Munich and Wroclaw, and remote hubs across the US and EMEA, Showpad is powered by a diverse global workforce of more than 550 people. Our employee value proposition centers around impact, purpose and belonging. Our culture is based on flexibility, trust and setting people up for success. At Showpad, we foster inclusion, innovate for impact and never stop to raise the bar. We take serious care of our people but never take ourselves too seriously.

Director of Digital Marketing

We’re looking for a strategic, data-driven, and ambitious leader who will drive our digital marketing efforts to deliver pipeline and revenue growth. As a key marketing leader in our go-to-market organization, you will be responsible for the strategy and execution of global digital demand generation. This includes holistic ownership of our demand capture and creation tactics – including our ABM strategy across sales and marketing. If you’re a revenue-centric marketing leader that thrives on growth and scaling a modern B2B demand generation engine, this is the role for you.


  • Lead a team of marketers to execute a multi-channel digital demand generation strategy and drive key business metrics (qualified opportunities, pipeline and new business growth).
  • Manage the development and execution of digital demand generation channels including SEM, SEO, paid social, email, display, content syndication and more.
  • Own the website end-to-end including the strategic roadmap, A/B testing, web development, and infrastructure.
  • Develop and execute an ABM strategy, in partnership with regional marketing, including account research and planning along with cross-functional campaign execution for online & offline tactics.
  • Partner closely with sales leadership on pipeline generation strategy and to solicit qualitative feedback related to campaigns and programs.
  • Work closely with product marketing and content marketing to help shape campaigns aligned to key audiences at different stages of the sales funnel.
  • Partner with marketing operations to procure and operate the right Martech needed to operationalize the digital demand generation strategy.
  • Analyze full-funnel data to determine investment decisions (channels, campaigns, and programs), extract key insights and recommended actions to optimize programs, and provide broader business insights to key stakeholders and leadership.

Desired skills and experience:

  • 8+ years of B2B marketing experience in fast-paced technology companies with leadership experience across digital demand generation
  • Proven track record of successfully launching and managing cost-effective marketing campaigns with clear ROI-focused metrics
  • Experience building and leading a high-performing team
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating)
  • Deep knowledge of digital ad channels and Martech
  • Experience in a predominantly sales-led go-to-market environment
  • Understanding of CRM systems (Salesforce required) and how they interact with marketing tools and channels
  • Strong analytical skills and technical capability with a desire to improve processes
  • Extreme attention to detail coupled with thorough project management skills
  • Exceptional verbal, written, and interpersonal communication skills
  • A self-driven, diligent and hardworking individual with a strong go-getter mindset

What you can expect from Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether it’s additional company-wide days off, paid time off to volunteer at non-profit organisations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you.

We are committed to creating a diverse and inclusive organisation and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.

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This position is available for those who reside in one of the following US states:

Arizona, California, Connecticut, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Maine, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Tennessee, Texas, Virginia, Washington, Wisconsin