What we’re all about

We find, when we come together in the pursuit of excellence, great things happen. And that’s how we do things at Quantexa – together. Our business is data, but our culture is collective. We’re about growth – but not just the bottom line. We create a culture where people feel empowered to do their best work. We might work across continents and time zones, but that doesn’t stop us from collaborating. We’re connected. We celebrate our successes together, and we unite to tackle the challenges. 41% of our colleagues come from an ethnic or religious minority background. We speak over 20 languages across our 47 nationalities, creating a sense of belonging for all.

At Q, we’re looking for people who share that vision. People like you.

The opportunity

We are seeking a highly organised and detail-oriented Marketing Operations Specialist to join our dynamic marketing team at Quantexa. In this role, you will support the execution of Field, Corporate, Partner, and Product Marketing initiatives, collaborating closely with various teams to ensure seamless campaign delivery and accurate data tracking. You will play a pivotal role in building and optimising marketing automation, email marketing, data management, and lead outreach processes using tools like HubSpot, ZoomInfo, and Storyblok.

What you’ll be doing

• Build and execute marketing emails for Field, Corporate, Partner, and Product Marketing campaigns using HubSpot, ensuring alignment with campaign goals, audience segmentation, and best practices.
• Clean, organise, enhance, and import contact lists using ZoomInfo to support Account-Based Marketing (ABM) campaigns and marketing events, ensuring the accuracy and quality of audience data.
• Develop and implement automated sequences and cadences for Business Development Representatives (BDRs) in HubSpot, ensuring timely and personalized lead outreach to support lead generation efforts.
• Collaborate with the BDR team to track and ensure that leads generated from marketing activities are promptly followed up on. Report on lead engagement and follow-up progress, ensuring no leads are missed.
• Build high-quality landing pages using Storyblok for various marketing campaigns and hosted events, ensuring a seamless user experience and alignment with brand guidelines.
• Ensure all go-to-market activities are tracked accurately with UTM parameters to enable accurate reporting on performance of campaigns and events.
• Create and manage audience lists in HubSpot for targeted campaigns, events, and ABM initiatives, ensuring proper segmentation based on persona, region, and engagement level.
• Create and implement registration and lead capture forms for hosted events, webinars, and other marketing programs, ensuring data is accurately captured and integrated into HubSpot and Salesforce.
• Analyze and report on the performance of ABM initiatives, events, and marketing campaigns, providing insights and recommendations to optimize future efforts.
• Host regular meetings with key stakeholders to review immediate marketing needs, roadmap planning, and the performance of executed marketing activities.
• Create and maintain detailed documentation for marketing processes, automation workflows, and campaign management. Continuously optimize processes to improve efficiency and results.