This is a role for someone who believes the creative is what makes paid social work. You'll own Meta and LinkedIn end to end, the strategy and the spend, but above all the ideas and the words behind the ads.

The best person for this job could spend their mornings writing scripts and their afternoons deep in the data working out why one ad flew and another flopped. You'll talk to customers, understand what actually moves them, and turn that into messaging and creative that lands.

You won't be making the ads alone, we have an in-house designer and video editor, and you'll shape the idea, write the copy, direct the work.

We're a small, fast team having a lot of fun building with AI and automating the grunt work, and we want someone who feels the same pull.

• Own paid social on Meta and LinkedIn end to end: strategy, media buying, creative, and analysis
• Talk to customers and dig into their problems so your messaging comes from real understanding, not guesswork
• Write the scripts, hooks, and copy yourself, and direct our designer and video editor to bring them to life
• Experiment with AI for ad generation and creative production, pushing what the tools can do rather than waiting for them to mature
• Own the buying on both platforms: account structure, audience and targeting strategy, bidding, and scaling, with an eye on the real differences between how Meta and LinkedIn perform
• Build a steady pipeline of creative tests, and develop a real point of view on why ads work, not just whether they did
• Go deeper than the native platform reporting to understand true performance, and use that to decide what to make next
• Manage budgets toward CAC:LTV and payback, allocating spend to what's actually driving quality signups
• Report on what's working and what you're learning, with clear recommendations

• Hands-on experience running paid social, with real depth on Meta and ideally LinkedIn
• You're an excellent copywriter and you genuinely enjoy writing. This is core to the role, not a bonus
• A creative instinct backed by judgement: you can come up with the idea, write it, and explain why it'll work
• Solid media buying craft on Meta, and ideally LinkedIn. You know how to structure, target, and scale on each rather than treating them the same
• Comfort talking to customers and turning what you hear into sharp messaging
• The ability to read performance properly, looking past native platform reporting to understand what's really happening
• Strong analytical chops. You're as happy in the data in the afternoon as you are writing in the morning
• You stay on top of what's new in social and creative, and you're excited by what AI can do to speed up the work