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🎩Senior Product Marketer



Marketing & Communications, Product
Posted on Thursday, August 17, 2023

Senior Product Marketer

Company Overview: We are a cutting-edge technology company specializing in 3D software solutions that empower businesses to transform their creative processes and drive ecommerce performance. Our products are at the forefront of revolutionizing product marketing by enabling immersive experiences . As we continue to grow, we are seeking a talented and experienced Product Marketer to join our dynamic team and play a pivotal role in our success.
Position Overview: As a Product Marketer at our 3D technology software company, you will be a key driver in shaping our product's positioning, messaging, and go-to-market strategy. Your expertise in SaaS and B2B marketing will be crucial in connecting our innovative solutions with the needs of businesses in various verticals. You will be responsible for both strategic planning and content creation, working collaboratively with cross-functional teams to ensure the successful launch and ongoing success of our products.
Strategic Positioning: Collaborate with the Product team to deeply understand the features, benefits, and value propositions of our SaaS. Translate this understanding into clear and compelling positioning that resonates with target audiences.
Market Research: Conduct thorough market research to identify trends, competitive landscape, and customer needs. Utilize these insights to refine product messaging and develop strategies that differentiate our offerings.
Metrics and Analysis: Define key performance indicators (KPIs) to measure the success of marketing campaigns and product launches. Analyze and report on the effectiveness of marketing strategies, making data-driven recommendations for continuous improvement.
Go-to-Market Strategy: Develop comprehensive go-to-market plans for new product launches and feature updates. Define target segments, channels, and promotional activities to drive product adoption and revenue growth.
Content Creation: Produce high-quality marketing content, including but not limited to landing pages copy, blog posts, whitepapers, case studies, videos, and presentations. Craft engaging narratives that effectively communicate the value of our products to diverse audiences.
Thought Leadership: Establish yourself and the company as thought leaders in the 3D technology and generative AI space. Contribute to industry events, webinars, and publications to showcase our expertise and insights.
Collaboration: Work closely with design, sales, product management, and engineering teams to ensure alignment on messaging and strategy. Foster a collaborative environment that drives the success of product launches and ongoing marketing efforts.
Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
Minimum of 3 years of experience in product marketing, preferably in the SaaS and B2B technology sectors.
Proven track record of successful product launches and marketing campaigns.
Exceptional written and verbal communication skills.
Ability to synthesize complex technical concepts into clear, concise messaging.
Proficiency in utilizing marketing tools and analytics platforms.
Creative thinker with a strategic mindset and a hands-on approach.
Excellent project management and organizational skills.
Join Our Team: If you are a motivated and talented Product Marketer with a passion for driving the success of innovative 3D technology solutions, we invite you to apply. Join us in shaping the future of industries through immersive experiences and advanced collaboration. We offer a dynamic work environment, competitive compensation package, and opportunities for professional growth.