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Technical Marketing Analyst

Lokalise

Lokalise

Marketing & Communications, IT
Remote · Englewood Cliffs, NJ, USA
Posted on Monday, January 29, 2024

Who are we

Founded in 2017, Lokalise is a cloud-based translation management system that helps businesses streamline their localization processes. It provides a platform for managing translations of software, websites, mobile apps, and other digital content. Overall, Lokalise helps businesses improve their time-to-market, increase translation quality, and reduce costs associated with localization.

Location

Even though our company operates exclusively on a remote basis, you are required to reside in and have legal work eligibility within one of the specified countries: Bulgaria, Czech Republic, Estonia, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Ukraine, United Kingdom.

About

We are seeking a skilled Technical Marketing Analyst to join our DemandGen/marketing team. If you have a passion for data analysis, a deep understanding of digital marketing, and a strong technical background, we want to hear from you!

You Will

  • Track, and report on organic and paid traffic performance, user behavior, and lead attribution.
  • Analyze marketing data to identify trends, insights, and optimization opportunities.
  • Implement automation solutions that enhance efficiency and streamline workflows.
  • Facilitate & manage integrations between tools and platforms, including API connections, Zaps, etc.
  • Analyze the effectiveness of the channel mix to derive informed forecasts & conclusions.
  • Enhance our lead scoring, the accuracy of tracking & attributing conversions to marketing efforts.

You Must Have

  • 3+ years of experience in marketing analysis or technical marketing roles.
  • Advanced skills in GA4, Google Tag Manager, and SQL.
  • Strong understanding of channel mix modeling
  • Understanding of statistical models and regression analysis, and their application in demand generation.
  • Proficiency in implementing and optimizing automation workflows.

It will be considered a significant advantage if you bring

  • Familiarity with Python (Pandas/NumPy) and Make.
  • Background in performance marketing or AdOps.
  • Familiarity with Wordpress and web dev basics.

Our Benefits

  • Competitive salary and employee stock options plan
  • Fully remote and flexible working hours
  • Co-working budget
  • Unlimited vacation policy
  • Top-notch tech equipment for your work
  • Learning & Development program
  • Health insurance
  • Wellness benefits
  • Mental health support - every employee has access to a dedicated mental health platform
  • Great startup atmosphere, team spirit, and team events

We are committed to a culture of inclusion and equal opportunities. Therefore, we welcome applications from people of all gender identities, sexual orientations, personal expressions, relationship, marital, or civil partnership statuses, racial identities, national or ethnic origins, religious beliefs, ages, and disability statuses.