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Growth Marketer - PLG



Marketing & Communications, Sales & Business Development
Englewood Cliffs, NJ, USA · Remote
Posted on Thursday, August 3, 2023

Who are we

Founded in 2017, Lokalise is a cloud-based translation management system that helps businesses streamline their localization processes. It provides a platform for managing translations of software, websites, mobile apps, and other digital content. Overall, Lokalise helps businesses improve their time-to-market, increase translation quality, and reduce costs associated with localization.

A tech scale-up with big plans!

Lokalise has hired 200+ people across 41 countries (and counting), raised $50m in Series B funding, and brought on board customers such as Revolut, Miro, Starbucks, and Mastercard to name but a few. Not bad, eh?

What we do

Businesses like Hyundai use our localization platform to bring developers, designers, and translators together in one virtual workspace. They use our platform to translate and localize content so it can be delivered to customers in their native languages across the web, apps, documents, and even games.

Simply put: companies that localize can connect with almost everyone on the planet.

Please note that we are required to add a location to job ads, but Lokalise is a fully remote company, and you can work from anywhere.


Even though our company operates exclusively on a remote basis, you are required to reside in and have legal work eligibility within one of the specified countries.: Brazil, Bulgaria, Canada, Czech Republic, Estonia, Germany, Greece, Hungary, India, Ireland, Israel, Italy, Latvia, Lithuania, Mexico, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Ukraine, United Kingdom, and United States.

Role Overview:
We are looking for a Growth Marketer with PLG Motion background to join our Demand-Gen team and be responsible for driving user acquisition (self-serve motion). This role involves collaborating with cross-functional teams, implementing and managing marketing campaigns, analyzing marketing/user behavior data, and continuously optimizing our efforts to expand the product's reach and maximize revenue from our self-serve motion. The ideal candidate will possess a strong analytical mindset, creative mindset and a proven track record in B2B SaaS growth marketing, and a passion for staying ahead of industry trends.

You will:

  • Drive user acquisition for our self-serve motion, leveraging a product-led approach.
  • Develop and execute a comprehensive testing roadmap (marketing side), prioritizing experiments based on potential impact and resource allocation (This includes hands-on work in creating and testing hypotheses based on market trends and user behavior, utilizing a structured and analytical approach).
  • Conduct A/B test experiments to optimize acquisition efforts and conversion rates continuously - this includes analyzing and interpreting test results, distilling key findings and communicating actionable recommendations to stakeholders.
  • Work closely with Product and CS team - ensure a constant feedback loop and incorporate insights.
  • Optimize the lead nurturing experience - Identify areas for improvement and and executing personalized nurture campaigns that guide leads and prospects through the self-serve journey, focusing on delivering relevant content and value at each stage.
  • Stay up-to-date with industry trends and best practices in growth marketing and PLG to maintain a competitive edge.

Key Skills / You must have:

  • 2+ years of growth marketing experience, ideally in B2B SaaS.
  • Solid understanding of user behavior analysis, cohort analysis and marketing analytics.
  • Proficiency in using tools such as GA4, Amplitude and Marketo and the ability to interpret data to make informed decisions for optimizations.
  • Experience with A/B testing methodologies and a continuous experimentation mindset (across the funnel / creative and targeting).
  • Knowledge of various marketing channels and their respective strengths and limitations.

And are:

  • Driven by results.
  • Creative mindset and detail-oriented person.
  • Someone who has fun working and is fun to work with!

It will be considered advantage if you have:

  • Familiarity with performance marketing (Paid media).
  • Experience in building nurturing programs (self-serve motion).
  • Experience in creating & improving content/design assets across channels (email, social, web).
  • Work experience in B2B SaaS focused on marketers and technical audiences (SMB segment).

Our offer:

  • Competitive salary and employee stock options plan
  • Flexible working hours - work asynchronously.
  • Unlimited vacation policy - yep, unlimited!
  • Wellness benefits
  • Comprehensive parental leave
  • Co-working budget
  • Top tech equipment to work with - Apple Mac, Bose headphones, Apple AirPods, etc.
  • Great startup atmosphere, team spirit, and team events
  • Mental health support - every employee has access to a dedicated mental health platform.

#LI-remote #LI-DS1

We are committed to a culture of inclusion and equal opportunities. Therefore, we welcome applications from people of all gender identities, sexual orientations, personal expressions, relationship, marital, or civil partnership statuses, racial identities, national or ethnic origins, religious beliefs, ages, and disability statuses.