Digital Marketing Manager

inforcer is a leading provider of innovative solutions in the cybersecurity sector and dedicated to enhancing efficiency, improving security and driving success for our clients. We focus on providing MSPs with fundamental tools and technology they need to manage Microsoft Security policies for multiple tenants in a simple and effective way. Our mission is to be inforced in every MSP!

About the Role

We’re looking for a highly impactful and results‑driven Performance Marketing Manager to join the inforcer team. In this role, you’ll own the strategy, execution, and optimization of our global paid media programs across Google Ads, LinkedIn, paid social, retargeting, and display. You will be responsible for building scalable PPC programs, improving channel efficiency, and driving measurable pipeline contribution across key MSP segments.

What you’ll be doing

• Own end to end management of PPC programs (Google Ads/AdWords), including account structure, build, optimization, performance analysis, and reporting

• Lead paid media across LinkedIn, paid social, retargeting, and display channels

• Maintain channel spend, pacing, forecasting, and ROI analysis

• Build and manage ABM programs targeting priority MSP accounts

• Align targeting, messaging, and conversion paths with Sales and Product Marketing

• Implement and maintain tracking across PPC, paid social, landing pages, and funnels

• Manage UTMs, pixels, conversion actions, and attribution reporting

• Build dashboards that reflect pipeline contribution, CAC, ROAS, channel efficiency, and cost metrics

• Create structured test plans across creative, copy, targeting, bidding, and landing pages

• Conduct ongoing analysis to identify performance issues and optimization opportunities

• Partner with Content, Product Marketing, and Sales to ensure message consistency and funnel alignment

• Manage external agencies where needed, with accountability for output and performance

• Evaluate and implement digital marketing tools and workflow automations

• Support operational tasks as needed (e.g., landing page updates, QA of tracking, data cleanup, UTM frameworks)

What We Can Offer You

Competitive Compensation: Attractive salary, benefits and commission package

You Time: Competitive annual leave allowance and an increasing holiday allowance based on length of service

Work-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance

Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month

Investing in Your Future: We encourage a growth mindset through proactive development opportunities. Such as continuous learning opportunities, professional training programs, and career advancement paths

Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation