Head of Social Media
Gelato
About Gelato
Gelato has built the world's largest and most global platform for on-demand production and fulfillment of customized products. Today, those products are part of huge markets, such as apparel, wall-art, drinkware, digitally printed books, greeting cards. In the future, the market opportunities are endless thanks to new technologies such as 3D printing. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.
We own no assets - we build the software that connects world-class production facilities all across the world. We have more than 100 production partners in 32 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.
Gelato
Gelato consists of three different business units, starting with Optimalprint as our B2C business, offering personalized products to consumers all over the world. Secondly, GelatoCreate caters to creators through our software platform and connects them with a global range of production partners. Lastly, we have our newest business unit, GelatoConnect. With GelatoConnect, we have built the largest ecosystem in the printing industry, which offers cost savings and efficiency for all improvements for all production hubs.
What you will be doing
As the Head of Social Media in Optimalprint, you will be responsible for developing and implementing social media strategies that align with the brand's goals and campaigns’ objectives. This involves working alongside with the creative team to develop compelling, on-brand content that resonates with the target audience, and collaborating with stakeholders to ensure alignment with broader marketing strategies. By implementing innovative approaches and partnering with other brands and influencers, you'll boost our online presence that resonates with our audience. Your goal? Spark creativity and enthusiasm for personalized and design products to drive profitable revenue growth.
Some of your responsibilities will include
- Develop and implement a comprehensive social media strategy aligned with Optimalprint’s goals and objectives.
- Advocate for social media's equitable allocation of budget resources by implementing a data-driven strategy to demonstrate return on investment.
- Define and track key performance indicators (KPIs) for social media, including metrics such as engagement rate, follower growth, conversion rate, and traffic generation.
- Manage and oversee all social media platforms, with a focus on optimizing existing channels - Facebook and Instagram and launching and building new ones, ie. TikTok, YouTube, Pinterest, Snapchat, Riggit.
- Identify and engage potential influencers and brand ambassadors to increase brand awareness, reach and engagement.
- Select and implement a best in class social media techstack and process to ensure quantitative and qualitative results.
- Monitor and analyze social media trends, audience behavior, and competitor activities to identify new opportunities and optimize social media campaigns.
- Work closely with internal stakeholders and external agencies to create engaging and shareable content for organic and paid social media.
- Monitor user feedback and comments on social media channels, promptly addressing inquiries, concerns, and issues in a timely and professional manner.
- Collaborate with legal and compliance teams to ensure social media activities adhere to relevant laws, regulations, and industry guidelines.
Who you are
You have a start-up mentality, incredible stamina, resilience, and grit. You’re a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role. Working in Gelato means not only thriving in such an environment, but also finding comfort in being uncomfortable.
- Passionate and innovative creative strategist with a strong bias for action and executional excellence.
- Bachelor's degree in marketing, communications, business, or a related field. A master's degree is a plus.
- Proven experience (5+ years) as a social media manager or in a similar role, with a track record of successful social media campaigns and initiatives. Having successful or extensive experience in TikTok is highly advantageous.
- Deep understanding of social media platforms, their algorithms, and best practices for content creation, engagement, and audience growth.
- Analytical mindset with the ability to interpret data, metrics, and insights to inform decision-making and optimize social media strategies.
- Creative thinking and the ability to generate innovative ideas to differentiate the brand and engage audiences.
- Familiarity with social media management tools, analytics platforms, and social listening tools.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Knowledge of legal and ethical considerations related to social media marketing, including privacy, copyright, and advertising standards.
- Having experience with the Shopify platform and app ecosystem is advantageous.
What it’s like to work at Gelato
We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.
At Gelato, we pride ourselves on our global presence with 16 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth.
Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.
