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Global Social Media Manager



Marketing & Communications
Berlin, Germany
Posted on Wednesday, February 7, 2024

About Gelato
Gelato has built the world's largest and most global platform for on-demand production and fulfillment of customized products. Today, those products are part of huge markets, such as apparel, wall-art, drinkware, digitally printed books, greeting cards. In the future, the market opportunities are endless thanks to new technologies such as 3D printing. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced. We support a new wave of e-commerce entrepreneurs and the global shift towards local and more sustainable production.

We own no assets - we build the software that connects world-class production facilities all across the world. We have more than 100 production partners in 32 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.

Gelato consists of three different business units, starting with Optimalprint as our B2C business, offering personalized products to consumers all over the world. Secondly, GelatoCreate caters to creators through our software platform and connects them with a global range of production partners. Lastly, we have our newest business unit, GelatoConnect. With GelatoConnect, we have built the largest ecosystem in the printing industry, which offers cost savings and efficiency for all improvements for all production hubs.

What you will be doing
As the Social Media Manager in Gelato, you will be responsible for developing and implementing social media strategies that align with the brand's goals and campaigns’ objectives. This involves working alongside with the creative team to develop compelling, on-brand content that resonates with the target audience, and collaborating with other stakeholders, such as Influencers Manager, Paid Social Media Manager, CRM Team and PR, to ensure alignment with broader marketing strategies. The role’s purpose is to enhance the brand's visibility, build a loyal online community, and drive organic growth through strategic, engaging, and authentic content and social media initiatives.

Some of your responsibilities will include

  • Developing or overseeing the creation of engaging, on-brand content for multiple channels, including video, static images and copy, as well as representing the brand in social content
  • Planning, writing engaging copy and scheduling social media content maintaining a consistent posting schedule.
  • Adapting the content plan in case of unexpected changes or shifts in the social media landscape.
  • Engaging with the online community by responding to comments, messages, and inquiries.
  • Daily curation of customer-tagged stories to evaluate their suitability for reposting and audience engagement.
  • Be at the forefront of the latest social media trends, tools, and best practices to drive a social -first culture within the business and maximize the impact of the brand’ social content.
  • Executing social media campaigns in alignment with the overall marketing strategy.
  • Coordinating with the Influencer Manager for user-generated content or partnerships.
  • Managing and optimizing paid advertising campaigns to increase reach and engagement.
  • Reviewing and analyzing performance metrics on Hootsuite, in-app insights and Google Analytics to track the success of social media efforts and identify areas for improvement.
  • Monitoring competitors' activities and strategies in the digital space.
  • Participating in team meetings, strategy sessions, and discussions to ensure effective communication and collaboration with other departments and stakeholders.

Who you are
You have a start-up mentality, incredible stamina, resilience, and grit. You’re a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role. Working in Gelato means not only thriving in such an environment, but also finding comfort in being uncomfortable.

  • Bachelor’s Degree required in marketing, communications, or related field.
  • 3-5 years experience in social media content strategy and execution.
  • Background from brand/marketing department of a global company, an advertising agency, media house or an internal in-house agency/marketing department, or equivalent.
  • Superb planning and project management skills
  • A creative thinker with hands-on experience creating content for brands with minimum basic video editing skills.
  • Experience with social media management tools and analytics (Hootsuite,, Google Suite, Google Analytics, Looker, Canva, CapCut)
  • A wealth of expertise in social platforms, video content, viral campaigns, emerging trends, brands, and social insights.
  • Practice with social storytelling and development of social-first content (still and video) for YouTube, Instagram, Facebook, TikTok, Snapchat, Pinterest, etc.
  • Demonstrates an analytical mindset and the capability to develop a profound understanding of the channel’s data and insights.
  • Possesses outstanding written, visual, and verbal communication skills while effectively managing complex and competing priorities.

A self-motivated and determined individual committed to execution and delivery, capable of swift adaptation to market trends and shifting business priorities.

What it’s like to work at Gelato
We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

At Gelato, we pride ourselves on our global presence with 16 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth.

Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.