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Head of Social Media



Marketing & Communications
Atlanta, GA, USA
Posted on Wednesday, November 1, 2023

About Gelato
Gelato has built the world's largest and most global platform for on-demand production and fulfillment of customized products. Today, those products are part of huge markets, such as apparel, wall-art, drinkware, digitally printed books, greeting cards. In the future, the market opportunities are endless thanks to new technologies such as 3D printing. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.We support a new wave of e-commerce entrepreneurs and the global shift towards local and more sustainable production.

We own no assets - we build the software that connects world-class production facilities all across the world. We have more than 100 production partners in 32 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.

Social platforms are the home turf for creators and consumers alike, as the natural go to place for getting and sharing information, making connections as well as their most important tool to reach, cultivate, engage and monetize their communities. The Head of Social media will be responsible for making Gelato an integral part of the creator community across social media platforms through impactful and innovative strategies, content and partnerships.

What you’ll do

  • Develop and implement a comprehensive social media strategy aligned with Gelato’s goals and objectives.
  • Manage and oversee all social media platforms, with a focus on optimizing existing channels - Facebook and Instagram and launching and building new ones, ie. TikTok, Pinterest, Snapchat
  • Lead the social media manager, providing guidance, mentorship, and performance feedback to drive individual and marketing team success.
  • Identify and engage the Creator ecosystem and potential influencer partnerships to increase brand awareness, reach and engagement
  • Select and implement a best in class social media techstack and process to ensure quantitative and qualitative results.
  • Monitor and analyze social media trends, audience behavior, and competitor activities to identify new opportunities and optimize social media campaigns.
  • Work closely with internal and external agencies to create engaging and shareable content for organic and paid social media
  • Collaborate with internal stakeholders, such as marketing, acquisition, product, PR and the creative team, to optimize experience and services for Creators and ensure consistent messaging and brand alignment across all social media channels.
  • Develop and manage social media budgets, ensuring efficient allocation of resources and maximizing return on investment.
  • Establish key performance indicators (KPIs) and metrics to measure the success of social media campaigns and regularly report on performance to senior management.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in social media marketing, and provide recommendations for continuous improvement.
  • Monitor user feedback and comments on social media channels, promptly addressing inquiries, concerns, and issues in a timely and professional manner.
  • Together with PR identify and foster relationships with influencers, brand ambassadors, and industry leaders to leverage their networks and enhance brand visibility
  • Collaborate with legal and compliance teams to ensure social media activities adhere to relevant laws, regulations, and industry guidelines.

As the Head of Social Media, you will be launching, developing and executing our organic social media strategy to drive brand awareness, engagement, and growth across various social media platforms. Working closely with the acquisition team, you will lead the overall creative direction and content for organic and paid social channels to deliver industry leading results.

Who you are

  • Passionate and innovative creative strategist with a strong bias for action and executional excellence.
  • Bachelor's degree in marketing, communications, business, or a related field. A master's degree is a plus.
  • Proven experience ( 5+ years) as a social media manager or in a similar role, with a track record of successful social media campaigns and initiatives.
  • Deep understanding of social media platforms, their algorithms, and best practices for content creation, engagement, and audience growth.
  • Excellent written and verbal communication skills, with the ability to create compelling and persuasive content for various social media channels.
  • Analytical mindset with the ability to interpret data, metrics, and insights to inform decision-making and optimize social media strategies.
  • Creative thinking and the ability to generate innovative ideas to differentiate the brand and engage audiences.
  • Familiarity with social media management tools, analytics platforms, and social listening tools.
  • Experience in crisis management and handling sensitive or controversial issues on social media.
  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
  • Knowledge of legal and ethical considerations related to social media marketing, including privacy, copyright, and advertising standards.

What it’s like to work at Gelato
We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.