Senior CRM & Lifecycle Manager
Flatpay
Copenhagen, Denmark
Senior CRM & Lifecycle Manager
About the job
setup end-to-end. You’ll act as the go-to expert on the platform, staying on top of new features
and translating them into impact.
You’ll be responsible for building and optimizing flows, setting up campaigns, and driving
structured testing across the lifecycle. In addition, you’ll act as a key sparring partner across
teams - especially collaborating closely with content teams to ensure strong execution and
performance.
What you'll do
- Own end-to-end execution of campaigns, flows, and testing within Klaviyo
- Set up and maintain flows and segments
- Continuously optimize and iterate on existing flows
- Review current data and metrics synced into Klaviyo and collaborate with data teams to enrich with new data points
- Monitor key KPIs such as conversion rates, spam rates, bounce rates, click rates, and other relevant metrics
- Evaluate new features and third-party tools that can enhance lifecycle communication in Klaviyo
- Define and own the most important KPIs
- Develop reporting frameworks using Klaviyo data to showcase commercial impact
- Translate marketing automation metrics into clear business insights and actions
- Partner closely with sales, content, and product teams to align messaging and execution
- Provide clear, actionable feedback to content teams to ensure output performs within a marketing automation framework
Who you are
- Mid to senior profile with experience in marketing automation, CRM, or lifecycle marketing
- Strong hands-on experience with Klaviyo (or similar), especially segmentation, data, and flows
- Strong performance marketing mindset with a solid understanding of how content plays a key role in building brand.
- Confident working with data, filters, and customer insights
- Strong understanding of data in a marketing automation environment
- Structured in your way of working, with clear routines and attention to detail
- Solid business understanding and ability to connect activities to revenue impact
- Comfortable collaborating with stakeholders and working within a team setup
- Experience in fintech, payments, lending, or similar industries
- Experience working with SMB customers
- Experience with upsell and cross-sell lifecycle flows
- Strong experimentation mindset with hands-on A/B testing experience
About us
Welcome to Flatpay!
Flatpay is not just another payment solution; we are dedicated to innovating the market for payment solutions and financial services in the SME segment with our customer-centric and transparent services.
Today, we are one of the fastest-growing fintech companies out of the Nordics - and Denmark's fastest unicorn!
Flatpay is more than just work. We believe in fostering a vibrant and fun work culture where our ambitious colleagues can thrive. As part of our team, you will be one of +1.600 passionate colleagues dedicated to making a difference in the world of payments.
What sets Flatpay apart is our dedication. We continuously strive to stay ahead of the curve, adapting our solutions to meet our client's evolving needs.
Let's shape the future of merchants together!
