At Flatpay, a rapidly growing fintech company recognized as one of the fastest-growing in Europe, we’re expanding our presence across Denmark, Finland, Germany, Italy, France and beyond. To support this growth, we’re looking for an experienced Paid Search Manager / Head of Paid Search to join our Marketing team in Copenhagen.This is a high-ownership role for a Google Ads specialist who thrives in complex, multi-market setups and enjoys working closely with analytics, creative, and marketing leadership to drive measurable business results through lead generation.

As Paid Search Manager / Head of Paid Search at Flatpay, you’ll have full responsibility for our Google Ads channel across multiple international markets. You’ll own everything from strategy and setup to execution, optimization, and performance outcomes.You’ll work closely with our Head of Marketing, Creative Performance team, and Marketing Analytics Lead, giving you deep insight into the full customer journey and access to the resources needed to continuously improve performance - from data and attribution to creative production.Flatpay currently operates across six markets, each with different competitive landscapes, customer behaviors, and marketing mixes. The role Google Ads plays and how it should be optimized varies significantly from market to market.Understanding these nuances and tailoring strategies accordingly will be a core part of your role.Your main responsibilities will include:

• Owning the Google Ads account end-to-end, from strategy to execution and results
• Developing and executing paid search strategies for lead generation across multiple international markets
• Structuring, launching, and continuously optimizing campaigns across Search, Performance Max, Display, and YouTube (where relevant)
• Working closely with Marketing Analytics to understand performance, attribution, and incrementality
• Collaborating with the Creative Performance team to brief, test, and scale high-performing ad creatives
• Adapting paid search strategies to different market conditions, competition levels, and roles within the broader marketing mix
• Monitoring performance against KPIs and identifying opportunities for growth, efficiency, and scale
• Familiar with GTM basics, enhanced conversions, consent mode, debugging tracking issues and Google Ads scripts
• Staying on top of Google Ads best practices, platform changes, and new opportunities

To succeed in this role, you are a highly analytical and detail-oriented paid search specialist with deep hands-on experience in Google Ads. You’re comfortable owning a channel end-to-end and making data-driven decisions in complex setups with multiple markets and stakeholders.You enjoy digging into performance data, questioning assumptions, and continuously refining strategies based on what actually drives results. You’re proactive, structured, and comfortable operating in a fast-paced, high-growth environment where priorities evolve quickly.Moreover, we imagine that you have:

• Strong hands-on experience managing Google Ads accounts for lead generation businesses
• Experience running and optimizing international paid search setups
• A solid understanding of how paid search fits into a broader marketing mix, including how its role can differ by market
• A highly analytical mindset with strong attention to detail
• The ability to work independently while collaborating closely with cross-functional teams
• Fluency in English, both written and spoken
• Ability to work from our HQ in Herlev

Welcome to Flatpay!

Flatpay is not just another payment solution; we are dedicated to innovating the market for payment solutions and financial services in the SME segment with our customer-centric and transparent services.

Tody, we are one of the fastest-growing fintech companies in the Nordics - and Denmark's fastest unicorn!

Flatpay is more than just work. We believe in fostering a vibrant and fun work culture where our ambitious colleagues can thrive. As part of our team, you will be one of +1.500 passionate colleagues dedicated to making a difference in the financial world.

What sets Flatpay apart is our dedication. We continuously strive to stay ahead of the curve, adapting our solutions to meet our client's evolving needs.

Let's shape the future of 7 million European merchants together!