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Field Marketing Manager, Americas

Cover Genius

Cover Genius

Marketing & Communications
New York, NY, USA
Posted on Tuesday, June 25, 2024
The Company
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People are
Bold, Authentic, Purposeful and Inspired
Our People are not
Perfect, Traditional, Complacent or Cautious
About the Role
As a Field Marketing Manager for the Americas on our Marketing Team, you will own the creation, planning, and execution of the events roadmap, focusing on increasing brand visibility and desirability across verticals, generating leads, and delivering a high event ROI. Your primary objective will be to oversee all vertical and insurance events, particularly retail events for the enterprise business and Mid-Market retail.
To drive success in this role, you will have a minimum of 5+ years of experience working for a technology company in a similar role, with demonstrated experience leading and executing successful event sponsorships and attendance. Other work experience with a high-growth technology company is highly regarded. You must possess excellent communication, written, and project management skills, with a proactive, self-starter attitude suited to a fast-paced work environment. A tech-savvy individual with a growth mindset and a can-do approach is essential.

What will your day look like? You will...

  • Lead Cover Genius Field Marketing strategy, including identifying key insurance and vertical events, with a specific focus on travel, retail, and ticketing vertical industries creating a yearly event road map, planning deliverables and successful execution.
  • Work with the Director of Global Field Marketing to develop event strategy and objectives including the creation of event management processes that are scalable and easily actionable.
  • Project-manage with end-to-end and follow-up plan each event’s initiatives to ensure it meets defined objectives - brand recognition, lead generation, and more.
  • Negotiate and execute contracts for event sponsorships.
  • Create outreach campaigns including email, social media, and lead-gen.
  • Analyze, track, report on, and optimize events ROI.
  • Work with multiple internal and external stakeholders to ideate and ensure deliverables are met including speaking engagements, off-site hospitality events.
  • Coordinate and manage (including ordering and tracking) event inventory such as collateral, giveaways, booth design and set-up, etc.
  • Provide logistics support for Cover Genius events attendees

To help us level up, you'll ideally have:

  • Minimum 5+ years working in a similar role within a high-growth technology company.
  • Proven track record of leading and executing successful event sponsorships and attendance.
  • Demonstrated excellence in communication and written skills.
  • Strong project management skills with a history of successfully managing multiple projects simultaneously.
  • Experience in planning and executing marketing strategies for the Mid-Market sector, driving measurable results.
  • Ability to work independently and collaboratively as a member of cross-functional teams (including engineering, product, partnerships, and finance) to deliver high-quality outcomes within set timelines.
  • Demonstrated ability to generate creative solutions and optimize event strategies to achieve key performance metrics, such as lead generation and event ROI.
  • Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable

To be successful, you'll bring:

  • Tech-savvy with a growth mindset, consistently seeking opportunities to innovate and improve.
  • Proactive, self-starter who thrives in a fast-paced work environment, always ready to take initiative and drive projects forward.
  • Ability to work under pressure, maintaining composure and effectiveness in a fast-paced environment.
  • Exceptional organizational and time management skills, ensuring all tasks and deadlines are met efficiently.
  • Excellent attention to detail, ensuring accuracy and high-quality outcomes in all deliverables.
  • A professional approach, demonstrating reliability and accountability in all aspects of work.
  • A positive approach to change, adapting quickly and effectively to new challenges and opportunities.
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!
Salary Range
The base salary range for this role is between $136,000 and $170,000. The total compensation package also includes equity, and the opportunity for additional earnings through our annual bonus or variable commission plans.
We believe in transparency, and this salary range bracket is designed to provide a clear understanding of the potential earnings associated with this role. Your skills and contributions are highly valued, and we look forward to welcoming you to our team.
Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!
* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.