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Director, Product Marketing

Cover Genius

Cover Genius

Marketing & Communications, Product, Sales & Business Development
New York, NY, USA
Posted on Thursday, June 20, 2024
The Company
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People are
Bold, Authentic, Purposeful and Inspired
Our People are not
Perfect, Traditional, Complacent or Cautious
About the Role
As the Director of Product Marketing, you will be responsible for leading, developing, and executing innovative product marketing strategies that drive profitable growth for Cover Genius. You will play a critical role in demonstrating how Cover Genius can serve all protection needs globally through one API while delivering best-in-class customer experiences. Your strategic vision and leadership will be crucial in shaping the future of our product marketing efforts.
To succeed in this role, you will have 10+ years of B2B marketing experience, including product and/or industry marketing experience. You will possess a blend of creativity and analytical skills, with a proven track record of driving measurable results and providing exceptional experiences for CG prospects and customers.
You will work to identify and drive growth opportunities for Cover Genius. Regular collaboration across all functional areas including but not limited to partnerships, partner services, solution design, technology, insurance services, integration, and legal will be key to helping you drive valuable business outcomes.

What will your day look like? You will...

  • Build and lead a high performing industry marketing organization that drives recognized thought leadership, delivers an incredible prospect and customer experience, and attracts, develops, and inspires world-class marketing professionals.
  • Develop, deliver and continuously improve industry marketing materials to increase brand awareness, generate leads, and drive sales.
  • Collaborate with the Strategic Partnerships and Partner Services to identify target markets, develop thought leadership and product marketing materials that will help drive partnership deals that deliver enduring value to the merchant partners.
  • Develop strategic business plans outlining prospect targeting overall positioning, brand messaging and placement, performance metrics, and marketing CRM and data strategy.
  • Contribute to the development, implementation and execution during all stages of the sales and marketing processes including brand and performance marketing, product design, sales roadmap and strategic discussions.
  • Serve as a key member of the senior leader on the marketing team, contributing to the overall marketing strategy.

To help us level up, you'll ideally have:

  • 10 or more years of Tech B2B marketing experience, including product and/or industry marketing.
  • Proven track-record meeting and exceeding performance driven KPIs.
  • Ability to pivot and change course as necessary to capitalize on market opportunities.
  • A strong network of B2B marketing professionals is a plus.
  • Demonstrated track record of collaborating with internal/external stakeholders, leading discussions across multiple teams and driving solution based outcomes in a timely manner.
  • Exceptional written and verbal communication skills necessary. Comfortable working financial targets and business KPIs
  • Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable

To be successful, you'll bring:

  • First class communication skills, able to present, negotiate and influence at C-level.
  • Strong strategic thinking and problem solving skills; ability to think laterally and explore creative solutions in an entrepreneurial company.
  • Appetite and enthusiasm for working as part of a Series E company that is not afraid of getting their hands dirty and supporting each other.
  • A proactive bias to action, comfortable being empowered to champion issues to drive change and achieve the desired results.
  • Ability to build rapport and engagement with stakeholders at all levels of an organization.
  • Ability to deal with ambiguity while developing and executing strategic next steps to move the sales process forward
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!
Salary Range
The base salary range for this role is between $174,000 and $240,000. The total compensation package also includes equity, and the opportunity for additional earnings through our annual bonus or variable commission plans.
We believe in transparency, and this salary range bracket is designed to provide a clear understanding of the potential earnings associated with this role. Your skills and contributions are highly valued, and we look forward to welcoming you to our team.
Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!
* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.