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Senior Marketing Analytics Manager

Collibra

Collibra

Marketing & Communications, Data Science
Raleigh, NC, USA
Posted on Saturday, January 27, 2024

Joining Collibra’s Go-to-Market Operations team

  • Collibra is looking for an experienced, data-driven Senior Marketing Analytics Manager in its Go-To-Market Operations team to support the Marketing team.
  • This person will report to the Senior Director, Business Intelligence & Data Analytics and will work alongside a talented team of data and BI specialists.
  • The analytics team works with the rest of the marketing organization and cross functional partners to provide insight-laden reporting, analytics and data models that drive business value for both our digital channels as well as our B2B marketing and sales funnel.

Senior Marketing Analytics Managers at Collibra are responsible for

  • Building, maintaining, and updating Marketing dashboards in Tableau to help measure business performance
  • Collaborating with internal and external stakeholders on campaign planning (targeting, strategy, objectives, and measurement) to set clear and measurable objectives
  • Analyzing Marketing KPIs to assess campaign and program effectiveness as it relates to the company’s Marketing Mix
  • Presenting findings and actionable recommendations to the leadership team
  • Monitoring the Demand Waterfall/lead funnel to track lead flow and conversions, as well as performing routine diagnostics to identify breakdowns

You have

  • 4+ years experience working in Marketing Analytics
  • Experience with web analytics reporting (GA4) and reporting from digital ad platforms (LinkedIn, Google, Bing)
  • An understanding of core Marketing processes and metrics (Marketing automation, lead routing & management, sales funnel, pipeline attribution, etc…)
  • Proficiency in Salesforce and Tableau
  • Fundamental SQL skills with ETL familiarity
  • A bachelor’s degree or equivalent related working experience is required
  • This position is not eligible for visa sponsorship

You are

  • An independent thinker that still thrives in a team environment
  • Analytical skills with an attention to detail
  • A problem-solver
  • Innovative and creative
  • Eager to learn
  • Communicative with strong presentation skills
  • Comfortable in a fast-paced, rapid-growth setting

Measures of success

  • Within your first month, you will develop a solid understanding of the Marketing measurement framework.
  • Within your third month, you will regularly contribute to Marketing reporting updates and share findings and recommendations from your analyses.
  • Within your sixth month, you will develop new dashboards that align to Collibra’s marketing reporting needs.

Compensation for this role

The standard base salary range for this position is $140,000 - $175,000 per year. This position is not eligible for additional commission-based compensation. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.

In addition to base salary, we offer equity ownership at every level, bonus potential, a Flex Fund monthly stipend, pension/401k plans, and more.

Benefits at Collibra

Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our {Be}well benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off.

Professional Development

Collibrians are ambitious and inventive, and we want to develop our skills individually and as a team. You’ll have access to LinkedIn Learning and other development opportunities, as well as other rewards and recognition programs to help grow your career.

Health Coverage

We strive to remain locally competitive and globally equitable. This means comprehensive offerings including medical, dental, vision, and mental health benefits for you and your family.

Paid Time Off and Flexibility

We provide unlimited paid time off, global leave policies for a variety of personal and family circumstances, company-wide wellness days off throughout the year, meeting-free Wednesdays, and a flexible culture to help balance your work and your life.

Diversity, Equity, and Inclusion

We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.

Learn more about Collibra’s benefits.

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.

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