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Director, Demand Generation Marketing



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See open jobs at Collibra.
Marketing & Communications, Sales & Business Development
Raleigh, NC, USA
Posted on Monday, December 11, 2023

Joining Collibra’s Growth Marketing team

Collibra is looking for a results-driven marketer with a growth mindset to join our marketing team as Senior Director of Global Demand Generation. Reporting to the VP of Growth Marketing, you'll be responsible for the strategy, tactics and performance measurements to optimize our global Demand Gen execution strategy to achieve GTM goals. As a senior member of our team, you’ll help embrace and drive change ensuring our marketing efforts are efficient and continuously optimized to deliver the best results for the business. This position is accountable for delivering on pipeline targets in partnership with the GTM team across all regions. If you're a builder that takes a data-driven approach to demand generation growth, this is an amazing role for you.

The Director of Demand Generation at Collibra is responsible for:

  • Establishing the global campaign strategy to accelerate business across all regions and operationalizing a campaign construct that scales. Localize and integrate corporate marketing campaigns for regional demand generation deployment.
  • Understanding our Ideal Customer Profile and personas to develop messaging, programs and sequences in partnership with other marketing teams to activate a variety of channels such as digital marketing, email marketing, social media, partners and events to drive SQLs
  • Tracking, analyzing and leveraging emerging marketing tactics and driving innovative end-to-end lifecycle programs that deliver leads, unlock the middle of the funnel and accelerate pipeline. Continually drive conversion rate optimization. Ensure that marketing performance and impact inform the go-forward strategy. Utilize a ‘test and learn’ approach to optimization.
  • Leading a team of Demand Gen marketers and being a trusted partner to the regional sales leadership team by understanding and supporting the needs of each region through careful and calculated planning of marketing tactics and programs that accelerate deal velocity.
  • Driving effective communication with and through your team to multiple stakeholders, including executives, sales, portfolio marketing, and the extended GTM team. Participate in regional pipeline and business reviews.

You have:

  • Proven experience in marketing within a B2B SaaS company; with expertise leading a global demand gen organization at scale (EMEA, APAC)
  • Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns, targeting enterprise size companies.
  • Big picture thinking, and meticulous attention to details – ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
  • A bachelor’s degree or equivalent related working experience is required
  • This position is not eligible for visa sponsorship

You are:

  • A strategic thinker with executional expertise
  • Exceptional ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration
  • Able to mutli-task in a fast-paced high-tech environment with a track record of delivering innovative, integrated campaigns that resonate with target customers to achieve ambitious goals.
  • An excellent people leader focused on building and fostering a team culture that aligns with Collibra’s core values.
  • An excellent communicator, both at the executive level and with peers and cross-functional teams

Compensation for this role

The standard base salary range for this position is $152,000 - $180,000 per year. This position is not eligible for additional commission-based compensation. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.

In addition to base salary, we offer equity ownership at every level, bonus potential, a Flex Fund monthly stipend, pension/401k plans, and more.


Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our {Be}well benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off.

Professional Development

Collibrians are ambitious and inventive, and we want to develop our skills individually and as a team. You’ll have access to LinkedIn Learning and other development opportunities, as well as other rewards and recognition programs to help grow your career.

Health Coverage

We strive to remain locally competitive and globally equitable. This means comprehensive offerings including medical, dental, vision, and mental health benefits for you and your family.

Paid Time Off and Flexibility

We provide unlimited paid time off, global leave policies for a variety of personal and family circumstances, company-wide wellness days off throughout the year, meeting-free Wednesdays, and a flexible culture to help balance your work and your life.

Diversity, Equity, and Inclusion

We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.

Learn more about Collibra’s benefits.

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.


This job is no longer accepting applications

See open jobs at Collibra.